Matteoda.IT Privacy Policy pursuant to art. 13 of EU Regulation 2016/679 (GDPR)

Matteoda Utensilferramenta has always taken the utmost account of the security aspects in the processing of personal data to protect the privacy of the users of its internet platforms
The following information, in its complex structure, is released as prescribed by the GDPR regulation in force since 25 May 2018 and describes in detail what personal data we collect and their use.

a) Owner and data protection officer:

The data controller is El-Ga Srls with registered office in Turin, Via Nizza 111, CF 12540380016 - PI IT 12540380016
The Data Processor (DPO) is the pro tempore legal representative of the Company or designated person
The DPO can be contacted by e-mail at info@matteoda.it or by certified email at elga@pec.el-ga.it
Other contacts are available on our "contact" page.

b) Personal Data

What are personal data?
Personal data is information that identifies or makes identifiable, directly or indirectly, a natural person and that can provide details on his characteristics, his habits, his lifestyle, his personal relationships, his state of health. , his economic situation, etc. Personal data are divided into:
identification data: those that allow direct identification, such as personal data (for example: name and surname), images, etc .;
sensitive data: those that can reveal racial and ethnic origin, religious, philosophical or other beliefs, political opinions, membership of parties, trade unions, associations or organizations of a religious, philosophical, political or trade union nature, state of health and sexual life;
judicial data: those that may reveal the existence of certain judicial measures subject to registration in the criminal record (for example, definitive criminal convictions, conditional release, prohibition or obligation to stay, alternative measures to detention) or quality of defendant or suspect.
The data collected anonymously or in aggregate form are not considered personal so as to no longer allow the identification of a specific natural person, not even in combination with other information or in other ways.
We only process your personal data when you use you place an order. We do not collect and process sensitive and judicial data in any way.

How do we use your personal data?
The information acquired is used for:
provide and improve our Services,
provide you with a personalized experience on the sites,
contact you about your account and our Services,
provide you with Customer Service,
personalized advertising and marketing ads
detect, prevent, mitigate and ascertain fraudulent or illegal activities.
Learn more about how we use your personal data
We use the personal data we collect for the various purposes related to the provision of services or the sale of goods, according to current regulations. Below we indicate how and on what legal basis we use your personal data.
For the processing of orders placed on the site, payments and account management, to operate, measure and improve our Services, to keep these Services safe, secure and operational and to customize the content of the site, including products and the services you may be interested in.
To contact you about your account, troubleshoot your account and request more information regarding your order placed on our site. When we contact you for the purposes described above, we may communicate with you via, telephone or e-mail.
To provide you with other services requested by you, according to the instructions provided when we collect the data.
We may use location data to provide you with services based on your location (for example, advertisements, search results, and other personalized content).
To prevent, detect, mitigate and ascertain fraud, security breaches and potentially prohibited or illegal activities.
To implement the "Conditions of Sale" or this Privacy Policy.
Your choices about how we use your personal data
You have the possibility to choose the ways in which we process your personal data for communications, sending personalized marketing and advertising messages, as well as decide whether to stay connected to your account.

Notification preferences
You can check your email notification preferences in your private area. You can check your communications settings and choose whether to receive our newsletters and promotions.

If you do not wish to receive communication 

n marketing, you can unsubscribe via the link in the email you received. You can change your preferences as to whether or not to receive our newsletters in your private area.

Access to services
When you log into your account for our Services, you may be asked to choose to remain logged in for a specified period of time. If you are using a public or shared computer, we do not recommend maintaining access. During the period in which access is maintained, anyone who uses the computer / browser in question will in fact be able to see most of the information in your account and perform specific actions without the need for further authorization. Specific actions and account activities that computer / browser users can perform include the following:
View your orders, the detail and follow the shipment tracking.
View and modify your data such as shipping and / or billing addresses.
Change the access password.
View and edit your product lists or your favorite products.
Carry out after-sales activities such as, for example, comment and leave feedback.
For some operations, such as trying to change your password, update other account information, or perform other account activities, you may be prompted to enter your password. To log out, it is usually sufficient to log out and / or delete cookies. If some browser privacy settings are enabled, the session may still be terminated by closing the site page. In order to protect your account and your personal data when using public or shared computers, we recommend that you log out and / or delete your cookies after using our services.

Ways you can access, control and rectify your personal data
We respect your right to access, modify, request the deletion or limit our use of your personal data, as indicated by current legislation. We also take steps to ensure that the personal data we collect is accurate and up to date.
You have the right to know what personal data we hold about you.
We will provide you, upon your request, with a copy of your personal data in a commonly used, intelligible, transparent and easily accessible format.
If you think your personal data was incorrect or incomplete, you have the right to ask us to update / rectify it.
You have the right to object to the processing of your personal data.
You can also ask us to delete or limit the use of your personal data, but this right is determined by applicable law and may affect your access to some of our Services.
Learn more about the ways you can access, control and rectify your personal data
By logging into your account you can see, control and modify most of your personal data.
Immediately update your personal data in case of changes or errors. Remember that once content has been posted, you may not be able to edit or remove it.
We will respect all your rights given to you by current legislation to access, modify or delete your personal data. In some cases provided for by current legislation, despite your possible right to request access, modification or cancellation of your personal data, we may still deny such access or refuse the modification or deletion of personal data.
If you request us to stop processing some or all of your personal data or revoke your consent to our use or sharing of your personal data for the purposes described in this Privacy Notice, it may not be possible for us to provide you with commercial support. and after sales
Upon your request, we will close your account as soon as possible and remove your personal data, depending on your account activity and in accordance with applicable law; in the case of orders already placed, only the data required by current tax regulations will be kept in order to comply with the provisions of the law.

With your consent, we may use your personal data to:
Marketing by email (we will never use direct marketing by phone or SMS)
Customize third party advertisements that you may see on third party websites.
Use your geolocation to provide you with location-based services.
You have the right to withdraw your consent at any time.

We may use automated technologies for decision making or profiling. We will not make automated decisions about you that could have significant consequences for you, except in circumstances where: such a decision is necessary as part of a contract with you, we have your consent or the law in force

and requires us to use that technology.

How we may share your personal data
We may share your personal data with third parties. Disclosure may be necessary for the purpose of ensuring access to our Services, ensuring compliance with legal obligations, enforcing the sales contract, facilitating advertising and marketing activities or preventing, detecting, mitigating and ascertaining fraudulent or illegal activities relating to to our Services. We try to limit the amount of personal data shared to the minimum necessary for the fulfillment of specific purposes.
We do not sell or rent or otherwise disclose your personal data to third parties for marketing and advertising purposes without your consent.

Learn more about how we may share your personal data
We may share your personal data to the parties indicated below, for the following purposes:
Present personalized advertising.
Improve its products, sites, applications, services, tools and marketing communications.
They will use your personal data to send marketing communications only if you have given explicit consent or in any case in other ways permitted by current legislation.
Our partner financial institutions and service providers, set out below:
Third party suppliers who collaborate with us for the provision of our Services, payment processing, advertising personalization, prevention, detection, mitigation and verification of potentially illegal acts, violations of the conditions of sale, fraud and / or security breaches, invoice collection and other business activities.
Financial institutions we partner with to offer financial products for the purpose of delivering joint content and services (e.g. registration, transactions, and customer service). These partner institutions use personal data for sending marketing communications only if you explicitly request their services.
Third party shipping service providers (e.g., TNT, UPS, DHL, SUSA, M4EC etc.) with whom we share delivery addresses, contact information and shipping codes in order to facilitate the delivery of purchased items and other related communications upon delivery.
Law enforcement, judicial proceedings and methods authorized by law
To comply with current legislation, the application of the conditions of sale, the protection of the rights of others, the protection of property or safety.
Authorities, law enforcement or authorized third parties in response to a verified request or other procedure required by law related to a criminal investigation or an illegal or alleged activity or any other activity that exposes our company, your person or any of our other users / clients to a legal liability. We will provide information that we deem relevant to the investigation or inquiry, such as name, city, province, postcode, telephone number, email address, user ID history, IP address, complaints and order history.
Credit check companies or entities authorized by applicable national laws (for example, information on late or missed payments or other outstanding payments related to your account that may be reflected in your creditworthiness documentation).
Third parties involved in legal proceedings, if they exhibit warrants, orders from the judicial authorities or similar acts having legal value or if we believe in good faith that the provision of data is necessary to prevent physical damage or imminent financial loss or to report alleged illegal activities.
Change of ownership
In the event of a merger or acquisition with another company, we may share data with that company in accordance with our global privacy standards. In such cases, we will request that the new company born from the merger or acquisition comply with this Privacy Notice regarding your personal data. If we wish to process your personal data for purposes not indicated in this Privacy Notice, you will first receive a notification on the processing of your personal data for the new purposes.

How long can we keep your personal data
We keep your personal data for as long as necessary to provide you with the Services you have requested, or for other essential purposes such as compliance with applicable legislation, the resolution of disputes and the application of our rules.
The retention period of personal data can vary significantly based on the context of the Services we provide and our legal obligations.
When it is no longer necessary to keep personal data, it will be securely removed in accordance with our data retention and deletion rules.


how we protect your personal data
We protect your personal data by adopting technical and administrative security measures to reduce the risk of data loss, misuse, unauthorized access, disclosure and tampering. The data is stored in non-shared physical servers and protected with advanced hardware and software technologies such as firewalls, encryption, access control according to the PCI-DSS standard.

C) Cookies and similar technologies

When you access or interact with our sites, services, tools or messaging systems, we may use cookies and other similar technologies for advertising and marketing purposes as well as to offer you a better, faster and safer experience.

What are cookies and what are they used for
A cookie is a small text file that a website visited by the user sends to his terminal (computer, mobile device such as smartphone or tablet) where it is stored before being re-transmitted to that site during a subsequent visit to the same site.
Cookies are distinguished from each other:
Technical Cookies: They are necessary and help to make a website usable by enabling basic functions such as page navigation and access to protected areas of the site. The website cannot function properly without these cookies.
Preferences cookies: allow a website to remember information that affects the way the site behaves or presents itself, such as your preferred language or the region you are in.
Statistical cookies: they help website owners to understand how visitors interact with sites by collecting and transmitting information anonymously.
Marketing cookies: they are used to track visitors on websites. The intent is to display relevant and engaging ads for the individual user and therefore those of greatest value for publishers and third party advertisers.
One or more cookies listed above, also provided by third parties, are installed through this site. The cookies we install are described in the following tables.

How to express consent to profiling cookies
On the occasion of the first visit to the site, you can accept all cookies by carrying out one of the following actions:
closing the banner by clicking on the X or on "OK" present in the banner itself or
by accessing another area of ​​the site or clicking on any element of the page (image or link) outside the banner; or
scrolling the page.
Also on the occasion of the first visit, if you do not carry out any of the actions described in the banner, you can access the extended information (always by clicking on the banner), you can deny consent to the installation of cookies by clicking on the appropriate link in the tables below. the description of each cookie (called "Opt-Out");
On the occasion of subsequent visits to the site (provided that you have previously expressed your preference regarding the use of cookies, as indicated above), you can always access the extended information through the "cookie policy" link in the footer of each page of the site and you can deny consent to cookies by clicking on the appropriate link in the following tables at the bottom of the description of each cookie (called "Opt-Out").

Disable Cookies from your Browser
Through your browser settings, you can always manage your cookie preferences: preventing their installation and deleting the cookies already installed from your browser, including the cookie in which the consent was saved. You can find useful information on how to manage cookies through your browser at the following addresses:

Google Chrome: https://support.google.com/chrome/answer/95647
Mozilla Firefox: https://support.mozilla.org/it/kb/Attivare%20e%20disattivare%20i%20cookie
Apple Safari: https://support.apple.com/kb/ph21411?locale=it_IT
Microsoft Internet Explorer: https://support.microsoft.com/it-it/help/17442/windows-internet-explorer-delete-manage-cookies
Online tools
For behavioral advertising cookies you can also use some tools available online. These systems operate with reference to the member companies that use cookies for behavioral advertising and are:
Your Online Choices: http://www.youronlinechoices.com/it/
he Self-Regulatory Program for Online Behavioral Advertising (available in English only): http://optout.aboutads.info/?c=2#!/
Network Advertising Initiative Consumer Opt-Out (available in English only): http://www.networkadvertising.org/choices/#completed
Technical cookies that do not require the user's prior consent
Technical cookies are used to allow this site to function and / or to provide you with a service or function that you have expressly requested.
These cookies guarantee normal navigation and use of the site. The site also uses technical cookies from third parties. The technical cookies used by ques

The site can be divided into the following sub-categories:
"user input" cookies: used to keep track of the data provided by the user by filling in the appropriate online forms (for example the forms present during the purchase process for entering the shipping or billing address) or, to remember the items that the user has selected and added to the cart by clicking on the appropriate button.
authentication cookies: used to identify the user after login and allow them to authenticate and access the content and / or features for which this log-in is necessary (eg: making a purchase or accessing your personal area);
other functionality cookies: they are used to activate specific site functions and to memorize your preferences.
"cookie consent": documents the manifestation of your consent to the installation of profiling cookies by carrying out one of the actions described in the banner / brief information. It is also used to recognize you the second time you access the site so as not to request your consent to install cookies again.
Other types of cookies or third-party tools that could make use of them
Some of the services listed below may not require your consent or may be managed directly by the owner - depending on what is described - without the help of third parties.
If among the tools indicated below there were services managed by third parties, these could - in addition to what is specified and also without our knowledge - perform tracking activities. For detailed information on this, it is advisable to consult the privacy policies of the services listed.
The third party services we use on this Social Networks and External Platforms website will be listed below
These services allow you to interact with social networks or other external platforms directly from the pages of this site. The interactions and information acquired from this site are in any case subject to your privacy settings and are related to each social network. In the event that an interaction service with social networks is installed, it is possible that, even if you do not use the service, it collects traffic data relating to the pages you access.

Facebook: Button "Like", Login with Facebook, share and Facebook social widgets are services of interaction with the social network Facebook, provided by Facebook, Inc.
• Place of processing: USA
• What it collects: Cookies and Usage Data
• Link to privacy: https://www.facebook.com/privacy/explanation

Google: The +1 button, login with Google, share and Google+ social widgets are interaction services with the Google+ social network, provided by Google Inc.
• Place of processing: USA
• What it collects: Cookies and Usage Data
• Link to privacy: https://www.google.com/intl/policies/privacy/
Advertising, Remarketing and behavioral targeting
These services allow you to use your data for commercial communication purposes in various forms of advertising, such as banners, also in relation to your interests. This does not mean that all your personal data is used for this purpose. Some of the services listed below may use cookies to identify you or use the behavioral retargeting technique, i.e. display personalized advertisements based on your interests and behavior, also detected outside this site. For more information on this, we suggest you check the privacy policies of the respective services.

Google Adwords: system provided by Google Inc. that stores your interests and your activities on this site in order to then propose targeted advertising to you on other websites, portals, social networks and / or on the Google search engine.
• Place of processing: USA
• What it collects: Cookies and Usage Data
• Link to privacy: https://www.google.com/intl/policies/privacy/
• Opt-Out: https://support.google.com/ads/answer/2662922?hl=it

Facebook: "Facebook Pixel" provided by Facebook Inc. which monitors your interests and your activity on this website in order to then offer you targeted advertising within the Facebook social network.
• Place of processing: USA
• What it collects: Cookies and Usage Data
• Link to privacy: https://www.facebook.com/privacy/explanation
Google Analytics: web analysis service provided by Google Inc. ("Google"). Google uses the personal data collected for the purpose of tracking and examining the use of this site, compiling reports and sharing them with other services developed by Google. Google may use personal data to contextualize and personalize the advertisements of its own advertising network.
• Personal Data collected: Cookies and Usage Data.
• Place

of treatment: USA
• Opt-Out: https://tools.google.com/dlpage/gaoptout?hl=it

Google AdWords: Google AdWords conversion tracking is a statistics service provided by Google Inc. that links data from the Google AdWords ad network with actions performed on this site.
• Place of processing: USA
• What it collects: Cookies and Usage Data
• Link to privacy: https://www.google.com/intl/policies/privacy/
• Opt-Out: https://support.google.com/ads/answer/2662922?hl=it

Facebook: "Facebook Pixel" provided by Facebook Inc. which monitors your activity on this website and connects data from the advertising system provided by Facebook to analyze conversions and other operations.
• Place of processing: USA
• What it collects: Cookies and Usage Data
• Link to privacy: https://www.facebook.com/privacy/explanatio

Company data (pursuant to Article 2250 of the Italian Civil Code)

El-Ga Srls

El-Ga Srl

Sede Legale: 
Via Pralormo 143

Sede Operativa:
Via Nizza 111
10126  TORINO

PI IT 12540380016
Capitale Sociale Eu 15000,00 interamente Versato
Iscritto al REA TO-1297801

Follow us on Facebook